Open Mortgage Pulls Advertising From Facebook

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Open Mortgage, one of the top 10 reverse mortgage lenders in the country, will pull its advertising from Facebook during the month of July to protest what it says is the "social media company’s failure to address the proliferation of hate and misinformation."

Keith Griffin
 & 
July 2, 2020

Open Mortgage, one of the top 10 reverse mortgage lenders in the country, will pull its advertising from Facebook during the month of July to protest what it says is the "social media company’s failure to address the proliferation of hate and misinformation."

The move is part of Open Mortgage’s solidarity with Stop Hate For Profit, a campaign created by a coalition of civil rights groups including NAACP, Color of Change, ADL, Free Press, Common Sense Media and Sleeping Giants. It asks corporations to join with them in pausing advertising on Facebook and Instagram for July 2020 to demand the social media giant address racism across their platforms.

Click here to read more about Open Mortgage's move to pull advertising from Facebook.

This article originally appeared in the National Mortgage Professional print magazine.

The Comma Chameleon — Keith is our Managing Editor.

The Comma Chameleon — Keith is our Managing Editor.

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Open Mortgage Pulls Advertising From Facebook
Marketing

Open Mortgage Pulls Advertising From Facebook

July 2, 2020
by
Keith Griffin

Open Mortgage, one of the top 10 reverse mortgage lenders in the country, will pull its advertising from Facebook during the month of July to protest what it says is the "social media company’s failure to address the proliferation of hate and misinformation."

The move is part of Open Mortgage’s solidarity with Stop Hate For Profit, a campaign created by a coalition of civil rights groups including NAACP, Color of Change, ADL, Free Press, Common Sense Media and Sleeping Giants. It asks corporations to join with them in pausing advertising on Facebook and Instagram for July 2020 to demand the social media giant address racism across their platforms.

Click here to read more about Open Mortgage's move to pull advertising from Facebook.

Written by 
Keith Griffin

Keith is the managing editor at American Business Media in West Hartford, Conn.

kgriffin@ambizmedia.com

These articles are powered by National Mortgage Professional

Open Mortgage, one of the top 10 reverse mortgage lenders in the country, will pull its advertising from Facebook during the month of July to protest what it says is the "social media company’s failure to address the proliferation of hate and misinformation."

The move is part of Open Mortgage’s solidarity with Stop Hate For Profit, a campaign created by a coalition of civil rights groups including NAACP, Color of Change, ADL, Free Press, Common Sense Media and Sleeping Giants. It asks corporations to join with them in pausing advertising on Facebook and Instagram for July 2020 to demand the social media giant address racism across their platforms.

Click here to read more about Open Mortgage's move to pull advertising from Facebook.

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