Quicken Loans is now the exclusive mortgage sponsor of the National Football League after signing a 4-year deal just weeks before Super Bowl LIV. This major deal gives the company huge exposure and Quicken now has access to the Super Bowl "squares" game.
“Over the years we’ve been a brand and a company that likes to do big epic things,” Casey Hurbis, chief marketing officer for Quicken, said in an interview, according to HousingWire.
"He pointed to other high-profile sporting events sponsored by the Detroit-based company, like the 2011 Carrier Classic, a basketball matchup between Michigan State and the University of North Carolina on the deck of the U.S.S. Carl Vinson. It was attended by President Barack Obama," according to HW.
With over 100 million viewers, the company, which happens to be America's largest lender, will bring a new twist to the Super Bowl Squares Sweepstakes with Quicken being the sponsor.
"The Rocket Mortgage Super Bowl Squares Sweepstakes game is free to enter, and there are more than $1 million in prizes," according to the report.
"Two participants will win $500,000 and others will win $50,000 every time the score of the game changes, according to the Quicken news release."
To learn more about the official partnership between Quicken Loans and the NFL, click here.